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Bridgestone Firestone Wants to Know: Do you have a Truck Hero Living Amongst You?

(August 18, 2008) --- Every year since 1956, Bridgestone Firestone Canada Inc. has been honouring the unsung heroes of the road – truck drivers. The Bridgestone Firestone Canadian Truck Hero Award acknowledges and rewards selfless acts of bravery by Canadian truckers in the face of adversity in the course of performing their everyday jobs. As the search for the next Canadian Truck Hero draws to a close, Bridgestone Firestone is calling for nominations before the September 30 deadline. The 2008 winner will be announced in November at the annual meeting of the Ontario Trucking Association.

The winner of the 2008 Canadian Truck Hero Award receives a $3,000 cash prize plus the Truck Hero Award trophy from Bridgestone Firestone Canada; along with a two-day VIP expense-paid trip for two to the award presentation ceremony in Toronto; an invitation to a VIP luncheon; and recognition during the Ontario Trucking Association annual convention. The owner of the employer trucking company also receives an accompanying expense-paid trip to the ceremony.

"These are people who perform above and beyond the call of duty," says Jim West, General Manager - Commercial Products, Canada, Bridgestone Bandag Tire Solutions. "With their profound acts of self-sacrifice and heroism, they not only ensure the safety of our highways, but also inspire others to carry out selfless acts of valour in the face of danger."

To be eligible, the nominated incidents must have occurred within the period between January 1, 2007 and September 30, 2008. The eligibility period extends to overlap across each award year to ensure that potential nominees are not overlooked. Only full-time Canadian commercial drivers from across Canada who are employed by a registered Canadian trucking firm qualify for nomination. Nominated incidents are judged by a panel of industry related professionals on the basis of the:


i. degree of personal danger or risk incurred,
ii. emergency procedures followed,
iii. quality of assistance rendered, and
iv. proper use of safety equipment.

Nomination forms, additional information about the award, or the list of past winners are available by visiting the website at www.truckhero.ca.

Nomination forms should be submitted online or via mail to:

The 2008 Bridgestone Firestone Canadian Truck Hero Award
c/o Torchia Communications
130 Spadina Avenue, Suite 502
Toronto, Ontario M5V 2L4


About the Canadian Truck Hero Award: The award originated in 1956 as the Dayton Canadian Truck Hero Award better known today as the Bridgestone Firestone Canadian Truck Hero Award. The winner, who must be a full-time commercial transport truck driver of Canadian citizenship, is selected from among nominations submitted by Canadian trucking companies, which are required to include a police statement corroborating the nominated driver’s actions. The award is given to a truck driver who demonstrates courage, quick thinking and integrity in the face of an emergency.

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